December 20, 2009

Big Ad Attacks

Crains' Chicago Business reports on the competitive ads being
run by McDonald's competitors.

I think McDonald's competitors saw an opportunity to
focus on food and value while McDonald's wasted half
of 2009's advertising on McCafe.

Crain's article is HERE



Anonymous said...

Mccafe is the best thing that ever happened to bk and wendy's.

Anonymous said...

OPNAD should focus on building the business, not purchasing digital menu boards for $30M