Coalition of Franchisee Associations

December 8, 2009

Advertising Wisdom

Nineteenth century retailer John Wanamaker illustrated how difficult it was to reach potential customers using traditional advertising by saying "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Fortunately, McDonald's Owner/Operators know the answer to that quandary - it's the half of their advertising budget being spent on McCafe.


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