McDonald's manangment continues to claim McCafe is
"exceeding expectations". I finally figured out what
that means - based on the four years of testing
manangment only expected a store to sell 40 a day!
In this article Don Thompson
told analysts, "The question I get is, has McCafe
been good for our business? And I confidently say
'yes.' Were it not, you might not see me here today,"
so we are spending all this ad money just to save dons job?
YOU ARE RIGHT THE NATIONAL AVE. MCCAFE IS 39
What's weird or scarey is that is pretty much the same sales rate as the test market of Michigan three years ago. Advertising seems to do nothing to move the needle. All weve proven is that we can give them away abut can't sell more than 30 or 40 a day.
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