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November 12, 2009

Starbucks - McCafe Made Us Better


The CEO said the McDonald's McCafe advertising blitz prompted many coffee drinkers to compare products from the two companies.

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Posted by Richard Adams at 11/12/2009
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Richard Adams
Former McDonald's crew person - Former McDonald's manager - Former McDonald's operations and franchising exec - Former McDonald's franchisee - Proprietor of Franchise Equity Group
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