On page nine of the aforementioned investor call transcript Ralph Alvarez
talks about the reduction in the cost of GRPs in the USA.
Isn't this a good time to look at rolling back the percentages
paid to OPNAD and Co-Ops to compensate for other P&L increases?
Why continue to give the Oak Brook bureaucrats (and the agencies)
more and more money to waste?
Or said another way - Investors must be convinced that management
has infinite franchisee advertising contributions to spend on McCafe.
1% should be our max. anything above that is wasted.
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