January 28, 2009

Now, Begin the Coffee Price Wars

...said Schultz. “We will combine our breakfast strengths with a value proposition that challenges misperceptions about our every day affordability.”


Anonymous said...

Its already started. Some geniuses in BWR talked the operators in one coop to CUT PRICES on CBB to see if they can sell more !!!!!

Anonymous said...

This is a case where the McDonald's Operator leadership team has sold out the rest of the Operators. They have made the commitment in Oak Brook, and now we are stuck with the decision. They will not back off, as this would drive the stock price down.

They realize that this investment
could not be made at a worse time for the Operator community, but how do they stop the train after it's left the station?