My spec. coffee sales show this trend. We move good numbers (50 a day) when we give them away but then they go to 25 a day after the promo period if we're lucky. Corp says the target is 70 day but I've talked to operators across the country and nobody is actually selling that many units.
We are straying from our core business and another area will suffer from lack of attention.
what a GREAT time to roll out specialty coffee!
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