February 9, 2009

MCD USA January Sales Up

Menu price increases and trading day adjustments
boost same store sales by 5.4%.



Anonymous said...

Well gee, changing the Doublecheese from $1 to $1.19 (or higher) netted the average restaurant over $1100 per month !

Richard Adams said...

Changes to the $1.00 menu probably have a larger impact than $1100 per store since (based on my anecdotal information) it appears that about 20% of the stores are selling the Double Cheese for more than $1.19. Also, I'm told many Owner/Operators took the opportunity to raise other menu prices, often based on RMS recommendations.