"I haven't seen a business case for this program other than that McDonald's feels there is a big market for it," he said. However, in the franchisee community, "there is concern about the additional capital investment," he added.Don't worry Irwin nobodys seen a business case!
If the oak brook help is adequate they wouldn't have to make a big deal out of a conference call. They have to give usa big sales pitch and they don't trust the regional people to do it.
Irwin heres your business case: McD will pay only 40% of hard costs and nothing for equipment. That breaks down to O/O Pays $87k, Mcd pays $34k. PLUS you WILL reconfigure your drive thru (optimise) to the tune of approx $75k of which McD pays $30k. Total O/O =$132k, McD =$64k. Failure to comply will result in not being rewritten. Add to that replatformed ISP/POS required in 2008 @ $10k per store and new angus grills in 09 at $25k per. Resistance is Futile.
Anonymous # 4,You forgot about the new menu boards, 25k +.
25K for angus grills? You know after you take out coupons, two fers, and other freebies the average store only sells about 40 angus a day. Here we go again, spending millions on tv to push poor selling new products. In addition to the new equipment.
Without lots of advertising and coupons, the Angus will die
I think there is a great opportunity for selling used cars at McDonald's. Good parking and great locations. Of course, that makes as good of a business case as CBB, CBI, or CBY.
Hockey pucks are a $10 million a year business. Maybe McDonald's should sell hockey pucks?
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