"I haven't seen a business case for this program other than that McDonald's feels there is a big market for it," he said. However, in the franchisee community, "there is concern about the additional capital investment," he added.
If the oak brook help is adequate they wouldn't have to make a big deal out of a conference call. They have to give usa big sales pitch and they don't trust the regional people to do it.
Irwin heres your business case: McD will pay only 40% of hard costs and nothing for equipment. That breaks down to O/O Pays $87k, Mcd pays $34k. PLUS you WILL reconfigure your drive thru (optimise) to the tune of approx $75k of which McD pays $30k. Total O/O =$132k, McD =$64k. Failure to comply will result in not being rewritten. Add to that replatformed ISP/POS required in 2008 @ $10k per store and new angus grills in 09 at $25k per. Resistance is Futile.
25K for angus grills? You know after you take out coupons, two fers, and other freebies the average store only sells about 40 angus a day. Here we go again, spending millions on tv to push poor selling new products. In addition to the new equipment.
I think there is a great opportunity for selling used cars at McDonald's. Good parking and great locations. Of course, that makes as good of a business case as CBB, CBI, or CBY.
9 comments:
"I haven't seen a business case for this program other than that McDonald's feels there is a big market for it," he said. However, in the franchisee community, "there is concern about the additional capital investment," he added.
Don't worry Irwin nobodys seen a business case!
Thanks FEG!!!!
If the oak brook help is adequate they wouldn't have to make a big deal out of a conference call. They have to give usa big sales pitch and they don't trust the regional people to do it.
Irwin heres your business case: McD will pay only 40% of hard costs and nothing for equipment. That breaks down to O/O Pays $87k, Mcd pays $34k. PLUS you WILL reconfigure your drive thru (optimise) to the tune of approx $75k of which McD pays $30k. Total O/O =$132k, McD =$64k. Failure to comply will result in not being rewritten. Add to that replatformed ISP/POS required in 2008 @ $10k per store and new angus grills in 09 at $25k per. Resistance is Futile.
Anonymous # 4,
You forgot about the new menu boards, 25k +.
25K for angus grills? You know after you take out coupons, two fers, and other freebies the average store only sells about 40 angus a day. Here we go again, spending millions on tv to push poor selling new products. In addition to the new equipment.
Without lots of advertising and coupons, the Angus will die
I think there is a great opportunity for selling used cars at McDonald's. Good parking and great locations. Of course, that makes as good of a business case as CBB, CBI, or CBY.
Hockey pucks are a $10 million a
year business. Maybe McDonald's should sell hockey pucks?
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