Franchise Equity Group

May 28, 2015

McDonald’s to Stop Reporting Monthly Sales Data

This is a good move since the media and Wall Street make far too big a deal
out of monthly fluctuations due to trading day adjustments, weather, etc.

McDonald’s to Stop Reporting Monthly Sales Data
.

MCD Management Publicly Discuss Ops Details

If a McDonald's Operator shared such information they'd be threatened 
with the termination of their franchise.

McDonald's targets bun toasting and burger searing
.

May 26, 2015

An Unapproved McDonald's Commercial That's Gone Viral

   


                                                       AdWeek reports HERE
.

Burger King Overtakes Wendy's

The management of Burger King is getting a lot of accolades but what they've done
is to strip the Burger King system down to the bone. Short term the results will be 
impressive - for a while. Long term they will have damaged the brand and BK will
drift back to its previous mediocrity.

Burger King overtakes Wendy's - Business Insider
.

Taco Bell Jumps on Bandwagon

Taco Bell Eliminates Artificial Colors, Flavors - AdAge
.

From Minimum Wage to Fast-Food VP

From minimum wage to fast-food vice president - FOX 
.

May 21, 2015

McDonald’s Shareholders Hungry for Activist Investor



McDonald’s shareholders are hungry for an activist investor - NY Post
.

CNBC on McDonald's Shareholder Meeting

This first video was recorded before today's shareholder meeting and the second
video was recorded after the meeting staring an interesting group of experts with wide 
ranging opinions. They even included Mr. Wonderful from Shark Tank!

In both discussions concern is expressed for McDonald's franchisees. Ten or twelve
years ago that would have never come up on Wall Street . We can thank the Operators
who participate in our surveys for letting McDonald's investors know you're alive.

Taking McDonald's to the next level - CNBC

Interesting discussion by some "experts" - CNBC
.