Will McDonald's New President Push to Change Marketing? | News - Advertising Age:
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November 25, 2012
November 19, 2012
New Product and Discounting News at McDonald's
New Quarter Pounders, Egg White McMuffin, and Value Meals as Loss Leaders
"Five Under $5"
"Five Under $5"
- Big Mac, medium fries, medium soft drink
- Quarter Pounder with Cheese, medium fries, medium soft drink
- Filet-O-Fish, medium fries, medium soft drink
- 10-Piece Chicken McNuggets, medium fries, medium soft drink
- Two Cheeseburgers, medium fries, medium soft drink
November 15, 2012
McDonald's Ousts US President After Sales Drop
If Oak Brook is going to throw the USA President under the bus every time sales
are soft then Jeff Stratton will be in the job about 90 days because the comps this
winter are very tough!
McDonald's ousts US president after sales drop - Yahoo! Finance:
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are soft then Jeff Stratton will be in the job about 90 days because the comps this
winter are very tough!
McDonald's ousts US president after sales drop - Yahoo! Finance:
.
Goodnight Ladies
With the demise of Karen King and Jan Fields, for the
first time in many years, the operational side of the McDonald's management team is an all male club.
first time in many years, the operational side of the McDonald's management team is an all male club.
Tweet of the Day
Howard Penney @HedgeyeHWP
Memo to Jeff Stratton pres of @McDonald's USA: be realistic with people about how
difficult sales trends will be for the next 5 months$MCD
difficult sales trends will be for the next 5 months
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November 13, 2012
Despite Sales Stress McDonald's to Continue Remodels
"Some investors complain that McDonald's and its franchisees are spending too much
money to make their restaurants looks spiffy at a time when cash is hard to come by.
But McDonald's said remodeled restaurants in the U.S. are seeing a 6% to 7% sales
lift above their local markets after a year."
Don Thompson addresses investor conference HERE
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money to make their restaurants looks spiffy at a time when cash is hard to come by.
But McDonald's said remodeled restaurants in the U.S. are seeing a 6% to 7% sales
lift above their local markets after a year."
Don Thompson addresses investor conference HERE
.
November 12, 2012
Just When You Thought You Were Safe From the Politics
Oops! Conservative publication appears
to find Attorney General Eric Holder's
brother employing undocumented
workers.
Carolina Journal reports HERE
to find Attorney General Eric Holder's
brother employing undocumented
workers.
Carolina Journal reports HERE



