Franchise Equity Group

November 19, 2012

Should There be a McDonald's Dollar Menu in 2013?



                                            Our Editorial Comments are HERE

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New Product and Discounting News at McDonald's

New Quarter Pounders, Egg White McMuffin, and Value Meals as Loss Leaders

"Five Under $5"
  • Big Mac, medium fries, medium soft drink
  • Quarter Pounder with Cheese, medium fries, medium soft drink
  • Filet-O-Fish, medium fries, medium soft drink
  • 10-Piece Chicken McNuggets, medium fries, medium soft drink
  • Two Cheeseburgers, medium fries, medium soft drink


November 15, 2012

McDonald's Ousts US President After Sales Drop

If Oak Brook is going to throw the USA President under the bus every time sales
are soft then Jeff Stratton will be in the job about 90 days because the comps this 
winter are very tough!

McDonald's ousts US president after sales drop - Yahoo! Finance:
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Goodnight Ladies

With the demise of Karen King and Jan Fields, for the 
first time in many years, the operational side of the McDonald's management team is an all male club.

Tweet of the Day


Memo to Jeff Stratton pres of 's USA: be realistic with people about how
difficult sales trends will be for the next 5 months
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November 13, 2012

Despite Sales Stress McDonald's to Continue Remodels

"Some investors complain that McDonald's and its franchisees are spending too much
money to make their restaurants looks spiffy at a time when cash is hard to come by. 
But McDonald's said remodeled restaurants in the U.S. are seeing a 6% to 7% sales 
lift above their local markets after a year."

Don Thompson addresses investor conference HERE
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November 12, 2012

Just When You Thought You Were Safe From the Politics

Oops! Conservative publication appears
to find Attorney General Eric Holder's 
brother employing undocumented 
workers.

Carolina Journal reports HERE