Franchise Equity Group

May 3, 2019

Crain's Cahill on McDonald's First Quarter Results

"McDonald’s can’t expect sustainable long-term growth with a shrinking customer base. Easterbrook said he’s hoping expanded delivery and the completion of restaurant renovations will help boost guest counts."

McDonald's first quarter results show the company is depending on core menu offerings
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Don Thompson Hits It Big

Beyond Meat IPO Stock Price Soars in Best Debut of 2019 - Fortune
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May 2, 2019

Great Discussion on our Featured Post >>>>>>>>>

Big New Profit Center For McDonald's Corp?

The eye opening discussion the NOA started last week about Technology Fees charged to McDonald's Operators is important. Many franchise systems are initially built on selling products or services to franchisees (Baskin-Robbins, etc). 

Other than real estate McDonald's has not tried made a lot of money that way.

But, ironically, that's how McDonald's got started. In chapter six of Grinding It Out Ray Kroc writes about his mindset during final negotiations with the McDonald brothers:

"Remember, I was thinking more about prospective Multimixer sales than hamburgers at that point"

Ray's priorities soon changed but selling equipment or products to franchisees might have doomed the McDonald's system.  If McDonald's gets too aggressive about selling technology services to  franchisees  it will forever change the business model.



Being a McDonald's Operator Keeps You Young

Too old to sell Big Macs? And update on the New Jersey lawsuit.

McDonald’s wants to get rid of franchise owner because of age, lawsuit says
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Uber Losses = $3 to $4 Billion a Year

No problem, McDonald's Operators can make that up.

Uber hints at brutal delivery market 2019 - FranchiseTimes
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