Another factor that will make the third quarter of this year more challenging for McDonald's USA will be the number of new store openings. Historically, McDonald's opens 50% of the year's new stores in the last quarter of the year. It's just human nature to procrastinate and then rush to complete projects by year's end, whether at corporate or at your local building department.
Of course, these new stores will impact nearby stores' sales for the quarter. Fourth-quarter stores are either under construction or permitted and ready to break ground.
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