Franchise Equity Group

October 2, 2025

The Massive Expansion of McDonald's

There will always be population migration (ask any homebuilder), but does that mean you build early and let the Owner/Operator suffer the losses in the early years?

Bloomberg reports with some shaky but interesting data - video

8 comments:

Richard Adams said...

Note: the video is muted - unmute at the bottom of the playback screen
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Richard Adams said...

Very few people understand how large a population base a QSR needs to be successful. Just because they see a bunch of new rooftops doesn't mean it's time for a new restaurant(s). Or, that new construction means growth will continue in that jurisdiction.
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Anonymous said...

Corp almost ALWAYS builds too early and the excessive rents often cripple the operator early on. Then just when the site (might) become profitable, corp demands the 10 year reinvestment rebuild. Disturbing from a so called "partner".

Anonymous said...

The abuse we receive from our franchisor has escalated to extreme levels. Build the volume of a restaurant at great rent to have them drop another site at high rent to transfer the customers and destroy our profit. The entire SLT needs replaced. McKinsey has gutted all experience from the corporation nothing left but an ugly office building in Chicago filled with inexperienced college kids.

Anonymous said...

McD GREED is why thousands of experienced owners have left the system in the past 4-5 years! Very sad

Richard Adams said...

All part of the PJB plan.
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Anonymous said...

PJB will leave a legacy of destruction of a fabulous brand. Wall Street beware he has no other cuts watch the BS of the numbers released

Anonymous said...

MCD is putting stores everywhere. They do not care if it impacts existing units, even by as much as 25% !!