There are two kinds of "testing" in the McDonald's system. The first kind involves real testing and evaluation. Fake beef is a good example of real testing.
The other kind of testing is when the CEO or BOD decides they have superior knowledge and judgment and launch a "test" with a predetermined outcome.
CosMc's is such a "test." Owners/Operators will never get the real numbers or the real results. Owners/Operators' money will pay for the growth of CosMc's, and the return will be the same as from the McCafe grocery store retail line.
6 comments:
Chris K speaking on anything about a restaurant and operations is an insult to us who have worked in this industry for so many years. Add silly custom beverages and kill our speed some more. Great thought Chris. No wonder why the Owner-Operators serve off orders so Field Service stops beating them up on OEPE and inspect them more often. Now add fully custom beverages to slow service down more. How many CosMc's are still open and even profitable. Educated fool.
And yet, when this new platform slows service and hurts SSS, the corporate staff will blame the Owner/Operators for not implementing properly (if history is any guide).
.
Based on advertising and articles online, I assume that McDonald's holds a substantial excess property inventory, much of it sitting vacant.As a landlord, I also know it kills a large or small company to have unproductive assets on the books. It might look good on the balance sheet but it doesn't help your cash flow. This makes me wonder if CosMc's is just a way to get some rent out of these excess buildings, and is not a real restaurant concept?
.
How will we be able to tell?
If they begin to offer CosMc's franchises with terms of five or ten years, not twenty.
.
Agreed that this is a fake test to appeal to the stock analysts that all aflutter about Dutch Bros drinks and Starbucks new Wonderboy CEO. MCD had to jump on that train so it can be the toast of the pajama boy cocktail party circuit! Oh, and any best sellers from Cosmic will end up in a bottle being sold in convenience stores and groceries.
Again; just like McCafe Owner-Operators launch the platform, spend millions to advertise then corporation takes all the money at our expense. Watch what happens to GMA as they will steal that future money too. While we give away 10% of our sales. Bad business greedy Pajama Boys.
Post a Comment