When will the use of Marketing as price fixing stop? We have BU Boards empowered to set up promotional programs, GMA and Delivery deals. This equates to setting the BU Price for long term discounting. That in itself is not marketing it is price fixing. This follows the announcements last year from SLT to get pricing down in McDonald's, while MCOPCO only has 5% of the locations. SLT controlling marketing is again the avenue to control price. Profit Margins and Cashflow are crashing and all we hear is cut your pricing. The results across the country show this is not working. T.Bell with new products is getting results while we just cut pricing. What happened to the Owner/Operator Leadership? Afraid to speak as you will see more inspections and graded visits. The Leadership Teams need to use anonymous voting and polling to protect the Owner/Operators as retribution for speaking out continues to affect the conversation. Interesting there is a process to have our employees give feedback, but the Owner/Operators have no avenue for anonymous feedback to the company. Bad Leadership all around.
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