Coalition of Franchisee Associations

November 21, 2022

Menu Prices - Ma & Pas vs Chains

Inflation forces restaurants to lean on their unique strengths

"Consumers care more about prices when they’re visiting a chain restaurant, according to findings from a survey of roughly 2,400 U.S. consumers. More than a third of respondents said everyday prices mattered when picking a chain restaurant, while just 22.5% said it factored into their decision-making when selecting an independent eatery."

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