Coalition of Franchisee Associations

October 17, 2021

What's With All the "Testing" of McPlany?

Were it not for the pandemic McPlant would probably have gone nationwide in 2020. And Beyond Meat was always destined to be the primary supplier given the it's McDonald's connections. Maybe all the "testing" is a way to excite Beyond Meat's shareholders?

This will be the first time in McDonald's history that Owner/Operator advertising money will be used to buoy up the value of another public company's shares.


Anonymous said...

Wonder how many shares of Beyond that Chris K owns...???

Anonymous said...

BYND did that with Dunkin's ad funds. Dunkin ended up having to drop the products completely after spending huge marketing money.

NOA should get the details from Dunkin at the next CFA meeting.

Anonymous said...

From "Eat this, not that"

Burger King's attempt at a plant-based offering may have been pioneering, but by and large, it has not been well received. A perfect example of an item trying to keep up with a growing amount of competition and failing, the Impossible Whopper can now be found on several "worst BK menu items" lists. In fact, the reviews were lukewarm from the get-go, including our own. And as one reviewer put it very plainly, "It's not bad… it's just not exceptional either."

There's another layer to The Impossible Whopper's disappointing nature. For all of the hoopla about there finally being a meatless fast-food option, the Impossible Whopper may not even totally qualify as vegan due to the way it's prepared. In 2019 a customer sued the chain, saying that he felt, "duped by Burger King's deceptive practices into eating a meat-free Whopper Patty that was in fact covered in meat byproducts." Similarly, people have complained that the plant-based whopper isn't even much healthier than a regular old beef burger.

Basically, the Impossible Whopper fails on almost all levels: taste, health, and veganism.