Coalition of Franchisee Associations

November 4, 2020

Wendy's breakfast Overrated

Wendy's breakfast, digital drive best same-store sales in 15 years | Restaurant Dive

1 comment:

Anonymous said...

Wendy's breakfast benefited mightily from the pandemic. The pandemic severely reduced rush hour breakfast traffic that would otherwise have doomed Wendy's breakfast. Wendy's is on the wrong side of the road for A.M. traffic.

All of those inconvenient left turns in and left turn out against heavy traffic doomed Wendy's breakfast in the past and would have this time, too, even with the giveaways. The giveaways were planned before the pandemic because there was no way anyone would be inconvenienced and pay a fair price.

When traffic comes back to an A.M. rush, Wendy's breakfast will again be no more.