Coalition of Franchisee Associations

February 21, 2019

A Website Supports ‘McCafe Dividend’

"Sales through retail channels siphon all revenue/profit to McDonald’s Corporate, 
essentially cutting out the franchisees that built the McCafe brand."

McDonalds breakfast: Market is forecast to be worth over $1 billion by 2020


Anonymous said...

" McDonald’s franchisees are not allowed to sell the brand’s retail coffee inside its restaurants. This is in contrast to Starbucks, where its cafes are filled with retail-esque products and various other merchandise"

INDEED. They built the brand with OPERATOR cash.


Join the NOA !

Anonymous said...

If there is any concrete evidence that management does not care about owner store level economics, this is it.
We just spent $$$ installing new espresso machines. This is to support management launching a Starbucks Double Shot and other bottleed espresso type beverages in grocery stores. Thanks, Steve and Chris. Not.

Anonymous said...

Steves & Chris Ks (howdy doody) Motto:

"profit for me, but NOT for thee"

Anonymous said...

As I've said before, the operators only have themselves to blame. Very few stood up against this "grocery store" competition 6 years ago when presented. Not that it would have made any difference, however.