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July 3, 2018

Sonic's Digital Strategy

The words "competitive advantage" and "Sonic" rarely go together but in terms of mobile
ordering this might give them a leg up. Customers order on their phone, pull into one of 
Sonic's many car-hop bays, and their phone interfaces with the intercom and POS system. 

Sonic's Digital Strategy Could be a Game-Changer - QSR magazine
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1 comment:

Anonymous said...

https://www.realclearmarkets.com/articles/2018/07/05/the_fresh_quarter_pounder_shows_that_mcdonalds_still_doesnt_get_it_103337.html

I don’t know where this could go. But great article.