Yes, this is a cheesy lawsuit and people who use our legal system in such a way should be stripped of their citizenship. But, there is a point here.
In sampling the never-frozen quarter patties I decided to try a couple of quarters without cheese so I could better examine the patties. When the kiosk charged me full with/cheese
price I thought to myself "Hey?".
The problem is, the typical McDonald's store charges more for a regular cheeseburger than
a regular hamburger. And, for customers who remember when the quarter pounder without cheese was on the menu, it cost less than a QPC.
So McDonald's has done a good job of implanting the idea that cheeseburgers are more valuable than hamburgers without cheese.
My humble opinion? Quarter Pounders without cheese should not be on the menu but if a
kiosk customer deletes the cheese the price of the sandwich should be reduced by a modest amount.
The profit loss to the Operator should be minimal because - face it - very few customers
are going to delete the cheese. Based on my recent experience the Quarter Pounder without cheese is OK but these days few people will opt for a sandwich as plain as a Quarter Pounder without cheese.
Is this cheesy McDonald's lawsuit frivolous, or have we all been paying too much for our burgers? - Sun Sentinel