Coalition of Franchisee Associations

March 14, 2017

Reuters on McDonald's Mobile Ordering

So a guy with zero McDonald's operational background thinks McDonald's can move 
20% of the drive-thru customers over to curbside pickup?

As a prolific user of McDonald's drive-thrus and I don't see the attraction of curbside
pickup over just using the drive-thru. Two occasions I can imagine, 1) If the drive-thru 
line is insanely long and not moving, or 2) the order is huge and even the customer 
knows it would mess up the drive-thru operation. 

It seems the energy should to go improving the drive-thru service, not making the 
restaurant more difficult to operate. 

            McDonald's, late to mobile ordering, seeks to avoid pitfalls - Reuters


Anonymous said...

That picture kind of says it all, if a program doesn't work, give away food.
If McCafe doesn't work, give away or discount McCafe.
It's the only oak brook answer to anything.

Anonymous said...

And if that doesn't work, we'll undercut our Operators by selling McCafe coffee in Keurig K-Cups in the supermarket for 50 cents each.

Anonymous said...

An app is not necessarily the culprit. The culprit is McD, without operator control, giving away the store via the app.Modern and Progressive.

Anonymous said...

Mobile ordering could be good and develop into more I think we need to move in this direction and now is the time 5 years from now we might look back that it was a good move. It could also reduce labor from eliminating order taker from that transaction. I do believe a lot of our DT's are peaked out (yes because of complexity we have added to the restaurants) so if someone pulls on to the lot why not just do curbside instead of getting stuck in a DT line.

Anonymous said...

Curbside ordering? Hardly Modern & Progressive. TRY CIRCA 1950s!!