March 14, 2017
Reuters on McDonald's Mobile Ordering
So a guy with zero McDonald's operational background thinks McDonald's can move
20% of the drive-thru customers over to curbside pickup?
As a prolific user of McDonald's drive-thrus and I don't see the attraction of curbside
pickup over just using the drive-thru. Two occasions I can imagine, 1) If the drive-thru
line is insanely long and not moving, or 2) the order is huge and even the customer
knows it would mess up the drive-thru operation.
It seems the energy should to go improving the drive-thru service, not making the
restaurant more difficult to operate.
McDonald's, late to mobile ordering, seeks to avoid pitfalls - Reuters