April 22, 2013

McDonald’s Corp. Willing to Sacrifice Margins for Market Share (Which Means Sacrificing Franchisees)

"Thompson stressed that the mix of sales derived from the Dollar Menu and 
other value platforms is still in a range between 10 percent and 15 percent
and that there has not been a significant spike in the percentage recently, 
though some franchisees have voiced objections to the level of discounting 
in the United States."

Nation's Restaurant News reports HERE:
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