April 26, 2013

Don Thompson Needs to Make Franchisees Smile Again

"But some of his other prescriptions for reviving growth show little concern for the impact on franchisees' bottom lines. For example, he urged them not to offset profits lost on Dollar Menu sales by raising prices on other items and recommended adding staff to improve service."

Mr. Adams says edicts like that leave franchisees wondering, “Where do you go to make a profit?”
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1 comment:

Anonymous said...

70% of our drinks are now sold as $1, used to be 22%. This has hurt cash flow. Nationally, most products are pre priced thru OPNAD. This is not giving the CoOp flexibility