quotes an unnamed McDonald's Operator"
"Before the Dollar Menu, the franchisee explained, restaurant operators
organized limited-time promotions like two Big Macs for $5, which only
confused customers. Aligning all the restaurants behind the Dollar Menu,
and contributing to national advertising, got customers to stores."
What? This is why I've been posting all these tweets with discount offers.
There is a massive amount of discounting going on in addition to the
Dollar Menu - endless two-fers and price off.
Chi-Trib reports HERE