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March 11, 2013

Doubling Down On The Dollar Menu

The Chicago Tribune has covers the McDonald's Dollar Menu and
quotes an unnamed McDonald's Operator"

"Before the Dollar Menu, the franchisee explained, restaurant operators 
organized limited-time promotions like two Big Macs for $5, which only
confused customers. Aligning all the restaurants behind the Dollar Menu, 
and contributing to national advertising, got customers to stores."

What? This is why I've been posting all these tweets with discount offers.
There is a massive amount of discounting going on in addition to the 
Dollar Menu - endless two-fers and price off.

Chi-Trib reports HERE

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