Coalition of Franchisee Associations

March 20, 2013

Taco Bell Two-Track Growth Plan Poses Challenges

"Every restaurant operator, including industry leader McDonald's, hopes to attract a broad audience with both value and premium-priced food - and they all struggle to get it right, said Bob Goldin, an executive vice president at food service consulting firm Technomic.

It's very hard to do. The more you move away from your core, the more you risk losing your core," Goldin said."

Taco Bell two-track growth plan poses challenges | Reuters

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