September 11, 2012

McDonald's Sales Bounce Back on Value Deals

"McDonald's has been intensifying its "messaging around value," noted Andy Barish, a 
Jefferies analyst. For example, he noted that the company ran promotions for its breakfast
Dollar Menu in mid-August."

The Associated Press: McDonald's sales bounce back on value deals:

1 comment:

Anonymous said...

There is a huge gap between the $1 menu and core. Can't keep raising prices on Core. It widens the gap and customers are forced down. Moreover why do we need to offer our customer two different $1 sandwiches and a McChicken sandwich it makes it easy for them to stay on the $1 menu?