September 12, 2012

Bigger is Not Better

It's long been my position that one of the reasons McDonald's dominates
the QSR industry is that McDonald's Operators in the USA have a
relatively small number of restaurants in a defined geographic location.

The article below features a Burger King franchisee who owns 400 Burger
Kings spread between Dallas and Orlando, 50 Arby's and Popeye's in Texas
He also owns most of the CiCi's in Houston and 33 Golden Corrals.

How can a such a franchisee compete with a bunch of six store McDonald's
Operators in his markets?

Good for him that he owns hundreds of restaurants but this is the reason
visits to Burger Kings are usually a disappointment.

Guillermo Perales is profiled HERE


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