Coalition of Franchisee Associations

October 21, 2011

Does MCD's CFO Decide Menu Prices?

McDonald's already hiked prices twice this year, by 1% in March and 1.4% in May, and will consider more as necessary. “We will continue to evaluate additional price increases in light of this inflationary environment always balancing our goal of driving traffic and marketshare gains with effectively managing the impact of rising costs,” Mr. Bensen said.

Crain's reports HERE


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