USA Today says:
"If the new look proves to be a hit, it could redefine America's biggest restaurant chain and nudge competitors at all ends of the spectrum to find some way to respond.
If consumers don't buy in, however, it could become McDonald's $1 billion folly."
Somebody check my math - but at over a million $ per location that's more like
a potential $15 or $20 Billion folly. Pretty soon we're talking about real
Update - A reader has pointed out there will be several thousand U.S.
locations that will not be candidates for a remodel or rebuild but one
billion is still a very, very low number.
McDonald's revamps stores to look more upscale - USATODAY.com