June 13, 2010
McDonald's & "Restaurant Technology Services"
McDonald's is entering a third cultural phase:
In the early years vendors were kept at arms
length. In the 1980s and 1990s the second
generation of McDonald's management was
unable to resist the temptation to skim
income from the supply chain. But at least
they tried to do it secretly, under the
table, behind franchises' backs.
With the establishment of Restaurant Technology
Services it's obvious there is no longer any concern
about what franchisees think. And, as supplier/vendor
to the franchised system McDonald's is obviously not
worried about potential legal issues.
In the long history of franchising this issue has created
more conflict than any other. It would be productive if
McDonald's franchisees could get out in front of this
third cultural phase.