if we are trying to be an upscale place why is our average check dropping? I will answer my question it's the ridculous push for TCs and not profitable sales!
For our non-McDonald's readers: TCs = Transaction Counts, or Customer CountIf a business seeks only TC increases the Average Check drops and even if sales increase profits may decline. It takes more labor to serve more customers, lines get too long, the facility needs increased cleaning and maintenance, etc.In other words, as average check drops each transactionbecomes more expensive to service.McDonald's management delights in telling investors about increased customer counts and taking "Share" from competitors because the Corporate side islargely insulated from the profitability problems created by this stratagem.
rebuilding older stores in prime locations simply due to age is sheer lunacy. Our customers don't want fancy, they want cheap and fast and clean. Oak Brook has totally lost sight of that.
The McDonald's management has taken away the individual operator's ability and right to price their products fairly. The Dollar menu for both Breakfast and Lunch/Dinner plus the "recommended" pricing of all other products will cause the system to collapse under the weight of commodities, labor and health-care expense plus the new debt for remodels, rebuilds and relo's.
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