Coalition of Franchisee Associations

June 30, 2010

Whatever Happened to "Simplification" ?

After reading the following article corporate types
will run down to their local 7-11 and make a list of
what's being sold and try to copy the different

How about if, instead, they concentrate of refining
the service advantages that QSRs have over C-Stores.


Simplify the operation by reducing the numbers of
things on the menu board that sell only a few a day?

A QSR cannot increase sales in their "Peak Hour"
by trying to be all things to all people.

Reuters Reports HERE


1 comment:

Anonymous said...

nobody who works for mcd corp has the intestinal fortitude to make meaningfull reductions to our menu or operations and the top mgmt people have no idea what goes on in the restauants