May 27, 2009

At the MCD Annual Meeting

Management on McCafe:

"Things are going very, very well," Thompson said, without giving any sales details. "It has exceeded our expectations."

A company spokesman later said U.S. espresso-based coffee sales are up by 40 percent on average per restaurant since the launch of the national ad campaign.

Someone seems to be confusing feebees with "sales".

ChiTrib article is HERE



Anonymous said...

actually its more like 140% if you count the giveways. will people buy them without the coupons?

Anonymous said...

Improving sales from 10 per day to 14 is 40%

Anonymous said...

and 10 a day it will be when we stop giving so much away