May 3, 2009

AdAge on McCafe

"The massive media weight from McDonald's could lift the
entire category, since specialty coffee has never had
the benefit of big bucks before."

An interesting way to use McDonald's Owner/Operator's Money!

AdAge article is HERE

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1 comment:

Anonymous said...

None of these numbers include the cost of the product we will be giving away in coupons and sampling. I doubt if OB will ever want to talk about that.