April 18, 2009

Burger King's Ad Plan Riles Franchisees

BK to spend more selling food while MCD tries to sell specialty coffee

"Several (BK) franchisees say the parent company wants to tap into at least 20% of money that had been distributed to the store operators based on how much syrup they buy from suppliers like the Coca-Cola Co. and Dr Pepper Snapple Group Inc."


1 comment:

Richard Adams said...

Some of us remember when MCD Operators got syrup rebates.