August 27, 2008

SBUX Introduces Latest Breakfast Failure

Takes aim at McDonald's ... again...

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2 comments:

James said...

SBUX-- Who can afford it? Hardboiled Egg????

Richard Adams said...

Operators should keep in mind that the strategy for McCafe was conceived (in its current state) nearly four years ago when SBUX was the darling of Wall Street. Both chains are getting far too distracted trying to copy each other. Whatever happened to Cantalupo's focus on the "core business"?