Coalition of Franchisee Associations

August 11, 2008

Jim Skinner from China

"The dollar menu has really driven 13 to 14 percent of our discounts. Seventy percent continues to be driven by core in the broad-based appeal of the menu, and the opportunities for the consumer to take advantage of the value across the menu continues to keep our margins in pretty good shape."

The Video Interview is HERE


1 comment:

Anonymous said...

What a maroon!!!!!! We sell 5.5 times more Double chesse at $1.00 than we sell HB,CB Mac and QPC COMBINED !!The discount IS the menu.And a HUGE LOSS LEADER