Franchise Equity Group

July 23, 2012

You Can See McDonald's Future From Here

For many years I've encouraged McDonald's franchisees to pay
attention to the quarterly conference calls between McDonald's
executives and Wall Street analysts. I don't think too many
took my advice.

But, today's call is significant because of the drought, foods costs
and competitive pressures. This call contains revealing comments
from management and some really interesting questions from the
analysts.

If McDonald's Operators want a look into the next 18 months you
really should read the transcript of today's call. Or, you can listen
to the playback on the investor section of the McDonald's website.

Seeking Alpha transcript is HERE
.

CNBC - MCD to Go On Offensive on Value

This is an interview with an analyst who explains very succinctly
that McDonald's can win a price war because the franchisees 
spend so much money on advertising.

The McDonald's discussion is about four minutes into this 10
minute video, but it's worth the wait.

Rachael Rothman on McDonald's
.


Analysts - More Discounting at McDonald's

Some smart people quoted in this article.
Howard Penney, managing director of investment research firm Hedgeye Risk 
Management says: “McDonald's can't ever go back to the Dollar Menu.
It's permanently gone.”

Kate MacArthur reports for Crain's Chicago Business
.

McDonald's CFO Foresaw Drought


McDonald’s Bought Commodities Before Rally, Cuts Cost Forecast - Bloomberg:

McDonald's Rare Profit Miss Signals Slower Growth Ahead - Forbes

McDonald's Rare Profit Miss Signals Slower Growth Ahead - Forbes:
.

July 22, 2012

McDonald's of India to Lower Prices 6-15%

The last sentence in this article is profound:
"The move is line with the fast food giant's international positioning of value and affordability, with more stress on volumes than margins."

The Economic Times reports HERE
.