Franchise Equity Group

September 7, 2012

Wendy's Breakfast Faltering Again?

Analyst - Wendy's attempt to sell breakfast may be at risk
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Caution - Sales Bump Ahead


This chart from a recent Hedgeye note on McDonald's illustrates the hill that McDonald's
and other chains have to climb this winter. The blue is the past 12 months and the red is
an average of the past two years. Of course the highest increase was in February partially
created by a 29 day month. (For a larger picture click here) >>> Hedgeye Chart

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September 6, 2012

Streamlined Fast Food Menus Attract Customers

Readers of QSR Magazine will be familiar with the monthly column written by former
McDonald's marketing guy Roy Bergold. This month he discusses menu proliferation.

"Expanded menus really mess up your QSC and Value."

Streamlined Fast Food Menus Attract Customers - QSR magazine:
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August 30, 2012

New McDonald's Locations

We've posted an opinion piece concerning the development of new McDonald's
stores in the United States. At the top of our homepage, in the black bar below the
pretty picture, click on "Was McDonald's USA Saturated 15 Years Ago?"
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'The Economy Stole My Retirement'

'The Economy Stole My Retirement' - WSJ.com:
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