Franchise Equity Group

January 5, 2026

Anonymous Says:

 Anonymous

Happy New Year! Thank you for this blog. When will the FTC look at the price fixing that is currently in place. The new Value Standards that will require following Deloitte pricing or not be able to obtain and or keep your restaurants. NFLA and NOA why are you all sitting quiet. It is the year of the horse, not the horse's ass. Wake up or go broke.
1/02/2026
Richard Adams
I don't see the NOA sitting quietly. They had a call-to-action memo out to their members almost immediately. But keep in mind, PJB timed this so it would be difficult for Operators to react, given that the Operators who are involved with their stores were dealing with their highest-volume month. And others were on vacation or enjoying family time. Even if someone figured out a way to raise hell, nobody in Chicago or in the media would have been around to listen.
So the criticism is unfair, but if nothing happens over the next few weeks, it will be justified.
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