Or potentially you could outsource the technology piece, save hundreds of dollars a month per store, and implement a system that actually works. The current system is simply another source of revenue for the company.
The so called loyalty technology ( the mobile app) is a huge drain on store profitability and store equity. The US stores now have 30% of GCs coming from DISCOUNTING via the app, and increasing!
42.5% of our GCs come from discounting. Competitors are at 15%. I guess McKinsey and/or McDonald’s leadership has decided this metric has little value.
I don’t know Whitney McGinnis personally, but as a franchisee dealing firsthand with many of the technologies she’s said to led, I find it baffling that she’s being reinstated in this role.
Let’s look at the reality on the ground: Kiosks are cumbersome, take up a massive amount of valuable real estate, are expensive to install and maintain and they continue to show low utilization rates. Most restaurant chains have adopted simpler, smaller tablet-based systems that are more cost-effective and take up far less space.
Digital menu boards are still riddled with performance issues. The POS system remains unstable although I have to admit has gotten better, but I still don’t understand why McDonald’s insists on owning and maintaining its own software. Back office systems have failed for years. As for training, the platform changes quarterly, lacks consistency, and often creates more confusion than clarity.
With all this considered, I’m seriously questioning how this leadership decision was made. We need innovation that actually works in the restaurants, not more of the same strategies that have consistently underdelivered.
6 comments:
Or potentially you could outsource the technology piece, save hundreds of dollars a month per store, and implement a system that actually works. The current system is simply another source of revenue for the company.
Ray was adamant that the company should NEVER be a supplier or vendor to the Owners.
The so called loyalty technology ( the mobile app) is a huge drain on store profitability and store equity. The US stores now have 30% of GCs coming from DISCOUNTING via the app, and increasing!
We should deduct that from our advertsiing "contributions".
42.5% of our GCs come from discounting. Competitors are at 15%. I guess McKinsey and/or McDonald’s leadership has decided this metric has little value.
I don’t know Whitney McGinnis personally, but as a franchisee dealing firsthand with many of the technologies she’s said to led, I find it baffling that she’s being reinstated in this role.
Let’s look at the reality on the ground:
Kiosks are cumbersome, take up a massive amount of valuable real estate, are expensive to install and maintain and they continue to show low utilization rates. Most restaurant chains have adopted simpler, smaller tablet-based systems that are more cost-effective and take up far less space.
Digital menu boards are still riddled with performance issues. The POS system remains unstable although I have to admit has gotten better, but I still don’t understand why McDonald’s insists on owning and maintaining its own software. Back office systems have failed for years. As for training, the platform changes quarterly, lacks consistency, and often creates more confusion than clarity.
With all this considered, I’m seriously questioning how this leadership decision was made. We need innovation that actually works in the restaurants, not more of the same strategies that have consistently underdelivered.
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