McDonald's McValue Menu appeals to the already loyal - RestBus
90% plus were already loyal to McDonald's
McValue platform has mixed results - NRN
The NRN article covers the same Numerator survey with a different spin
Did McDonald's answer the call for Value Customers? - QSR Mag
This extensive QSR Mag piece includes some word salad rhetoric from MCD management, along with comments from BTIG analyst Peter Saleh:
"Some franchisees, he added, indicated food costs ... had not been this high in six or seven years."
Also, the company claims that in 2024 "franchisees still achieved cash flows north of $500,000 per unit."
10 comments:
Enough of the propaganda Shareholders BS publications. The PnLs are taking a huge hit at the expense of the Owner/Operators and to have zero gain in sales and guest counts for the first quarter. Average cashflow is what it says average. That means half are higher and half are lower. Take the $500K at today's inflation and consider the equity issues with the numbers provided. McDonald's is creating a smokescreen to hide the true pressures on the Owner/Operator Community. SLT is clueless on the business and show pure disrespect for the Owner/Operators, we are just a tool for their stock gains and golden parachutes.
When reporters, analysts, and MCD shareholders see these cash flow numbers presented by MCD management, they assume that's your "take-home pay" per store. Management does not stop to explain how "cash flow" is calculated.
Would someone like to explain the difference between the corporate definition and the of the Owner/Operator reality ?
.
McD is shifting costs from their P&L to the Owner Operators. And sadly the NFLA is not addressing this. McD wins You LOSE
Thanks for the clarification and explanation.
.
Perfectly answered. There are many out there that are ending may not be able to sustain the mandated reinvestments and expenses. SLT's answer is to sell off restaurants to obtain cash. That then allows them to offer to buy and increase the rents to buyers. All while they stated during Bigger Bolder that their reinvestments would not impact rents in the future. Another change after agreements to complete.
The U.S. SLT's Recalcitrance, Disrespect & Dismissive Negotiations Have Crossed the Line: It is hard to hear the meeting and conversation developments and comprehend how grown professional owner business leaders can continue to take such unconscionable abuse. The company inherently believes sales results are their leverage, Owner fear of retaliation due to enabling past behaviors and lack of more aggressive actions have emboldened the HQ audacious positioning. Our owners stated this as one listened carefully on recent calls. The narrative one Owner expressed (and many repeated, hidden with initial compliments) on the call that owner-leaders are too nice, and whenever we get close to a major victory, "we chicken out" is prevalent .
I wish to tell Operator leadership the following-
It’s time for a future looking approach to growing franchisee equity. Dialogue must be held at all levels, especially at the National, BU and Field Office levels where the business comes to life.
It’s time for EVERYONES voice to be heard and to stop the bullying that is taking place. Vicious personal attacks are suppressing our ideas. As independent business owners who have invested blood, sweat and money we want to speak our minds without abuse.
spot on !!! When will owners WAKE UP and SPEAK UP??????
And it's about time that someone stood up and called for a STOP to the decades old nonsense of TC's (or GC's depending on the decade) are more important than cash flow.
Bull Butter.
The veil is off. For years they could hide behind a curtain where most or all of us genuinely believed that the company had our best interests in mind, and there was a time in which they did. But that time is long gone.
Driving TC's is nonsense. I'd rather serve 10 customers at $10/ea vs 25 customers at $4/ea.
All I have to do is remember as a manager- the days of $.49 or $.59 etc. large drinks. That may have actually been a very good promotion overall...I don't know, I ran the store at the time but I know that it was physically impossible to run appropriate labor numbers and achieve anything close to the level of service that we expected in the after school hours.
Sure, occasionally a car would order something else but most of them got mostly drinks and it KILLED my labor cost for the day. Let's use a more modern term, "collar hours" in this context: If I needed 13 people on the floor from 3-4pm (after school rush) then I couldn't very well have the 8 I needed from 1-3pm or the 8 I needed from 4-6pm. It's physically impossible to make a schedule that allows for appropriate labor costs and service levels.
Extrapolate that out for an entire day and that's what happens when we suppress average check by overuse of the dadgum app.
And when someone figures out how the "Individual participation may vary" promotional opt-out procedure is announced, why not drop a note here to Dick so he can pass it around? Because there is no mechanism today by which an "Operator" (to use Myra's language...we are temps) can turn these promotions down.
Years ago we just didn't honor the discount because our owner priced his menu board in such a way that he was providing everyday value every day to every customer- and that didn't leave room to cut the price of drinks by 2/3 or whatever the discount flavor of the day was. "We aren't participating" was an option- of course it ticked off some customers but it WAS within our control.
Is that clearly necessary legal language, "Individual participation may vary" even possible anymore?
Do we have a franchising lawyer in the house, because I think we've got a class action on our hands. If they're answer is, "contact your field office" then we've got a REAL problem because there are hundreds of former McDonald's employees who will testify that participating in promotions is a condition of growth and rewrite and always has been. If subpoenaed and under oath, current field office officers would have to admit the same thing- regardless of pressure from "MHQ".
Imagine that. A lawsuit, class action and employees are subpoenaed to testify under oath. Myra would have her work cut out for her threatening her own because Pajama boy isn't about to take the hit. No decision leaves his office without orders from his team of McKenzie MBA's- the ones who are making all of the decisions for him and always have.
I wonder if he's EVER actually fired anyone. I'd love to hear about Michael Peaster- was he fired by email or what? Did Chris actually deal with him face to face, man to man or did he send someone else out to do it for him?
I'd bet everything I have that he hid in his office and either someone else had to do it or he did it by email or something.
He sure didn't do it by text, that's what got him in the trouble that Peaster tried to help him dig out of that lead to his firing.
That's the absolute truth and it's as clear as day all the way out here from California. Just read the newspaper stories, Peaster tried to help the man and got fired for it because it hurt his feelings, he would have had to apologize and that's impossible for a guy who is never ever wrong.
There should be a law against lawsuits,
Thanks for all your feedback and thoughts.
But, Class action lawsuits are a myth. If they were an opportunity, there would have been many of them,dating back to the early days of franchising.
Class actions are something for franchisees to sit around and talk about instead of confronting their franchisor face-to-face
Don't get me wrong, legal representation is essential. But, sitting around waiting for hundreds of people to get together and organize a mythical class action?
Don't wait for it - get up and do something proactive. Talking about class actions is not.
.
Post a Comment