This is the kind of press coverage that will drive McDonald's management to irrational acts. So what if Burger King has been serving fake meat for several years ? In a recent Tweet Jonathan Maze reported the 4Q 2020 sales for the big guys:
MCD + 5.5 %
WEN + 5.5 %
BK < 2.9 > %
So what has the Impossible Whopper done for Burger King lately?