April 19, 2018

Is Starbucks Making Things Worse?

Having been around food service and also having experience dealing with the media ...
in my humble opinion Starbucks is turning this unfortunate event in one store into a 
national scandal.

Starbucks could have terminated the managers who made all the wrong decisions, 
maybe closed that store for while, and conducted a national internal audit of their own 
corporate culture.

But no, they plan to close 8,000 stores for a one day training effort. So instead of
admitting they had a problem in one store they are demonstrating that they have a 
systemic nationwide problem.

This is one publicity stunt that will backfire, turning an embarrassment that would
have faded away in a few months into something that will be with the brand for years.

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