Coalition of Franchisee Associations

May 14, 2014

Social Media vs.Traditional Ads

Majority of franchisees now believe social media effectiveness outweighs traditional ads



Anonymous said...

It he ad agencies rip Operators off with it too. It's a huge line item and it doesn't cost that much. Since Operators are unfamiliar they pay steep premiums for a medium that some intern is getting paid $10 and hr to manage.

Richard Adams said...

Absolutely, There's tremendous potential to be cheated in this area. It's another way to tell that McDonald's Operators spend too much on advertising. But, it would be great to replace some of that expensive TV advertising with a bunch of free website activity.

Anonymous said...