Coalition of Franchisee Associations

March 15, 2014

MCD @ Bank of America Conference

It's certainly appropriate to have a company's Chief Financial Officer at an investor
conference to discuss the financial side of the business. But, in this case, the McDonald's
CFO is the sole presenter and discusses a broad range of questions about operations, 
kitchens, staffing, marketing, and many other disciplines where he has no experience .

This guy's the Swiss army knife of CFOs!

While the opening comments are pretty dry the Q+A with the analysts is always
interesting and franchisees can learn where the corporate guys think they're taking
the company.

Here's the conference webcast, listeners have to register with a name and an E-mail.

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