Coalition of Franchisee Associations

October 29, 2013

McDonald's, KFC Rank High on Brand Simplicity Index ?

This study seems to be flawed. Yes, customers like simplicity. The QSR industry was built on that premise. 

But it appears the people who wrote this study failed to do any field work. They've obviously never tried to read a McDonald's drive-thru menu board.

McDonald's, KFC rank high on Global Brand Simplicity Index - NRN

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